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Hairin Nisa Meor Nordin, Zainal Azhar Zainal Azim,, Norhasbi Abdul Samad, Juliza Mohamed, Aza Azlina Md. Kassim

Last modified: 2017-01-02


The goal of this study is to identify the interrelationships between suppliers’ involvement in product development at Proton and suppliers’ organisational performance. Focusing on the 121 respondents from 114 suppliers companies registered with Proton, quantitative research methods through survey questionnaires were used to get an in-depth view about the problem. Overall, this study found that the level of suppliers’ organisational performance is at satisfactorily level. Suppliers of Proton have the capabilities to meet Proton’s requirement in term of design, quality, delivery time, and cost capabilities. This study also finds that suppliers’ participation in joints strategic program, communication and information sharing, and design capabilities positively influence suppliers’ organisational performance. The finding of this research might lead not only to a better understanding of suppliers’ participation behaviour but also to better planning of suppliers’ involvement from the suppliers side. In future, suppliers will have better on the expectation of Proton.


Suppliers’ Involvement, Proton, Joints Strategic Program, Communication and Information Sharing, Design Capabilities, New Product Development.


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