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THE EFFECT OF HALAL CERTIFICATION ON FINANCIAL PERFORMANCE OF HALAL FOOD COMPANIES IN MALAYSIA
Dasima Nordin, Rosita Husain, Astri Yulia, Suria Abu Basar, Mohd Fuad Salleh

Last modified: 2017-01-02

Abstract


Halal has always been relevant strategy in the mainstream market with the large Muslim population. Currently, companies that can best understand this emerging market with its complex customer base, plus all the issues relating to certification and standards, are likely to be the most successful. Therefore, the intention of the researchers was to examine the impact of Halal certification on halal food and beverage companies’ financial performance and to assess the company financial performance after getting halal certificate by the influence of customer satisfaction. The framework identifies the factors that will contribute to overall financial performance. Most of the hypothesis (H1,H2,H3,H4.H5,H7,H9) are supported by empirical study , whilst two hypotheses are not verify  (H6,and H9) . Results also show that Halal Certification Implementation has positive impact on all of the factors that contribute to overall financial performance.


Keywords


halal certification, productivity, sales revenue, efficiency, market share

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