Font Size: 
Suhaimi Mohd Noor, Marliza Abdul Malik, Suziyanti Marjudi, Mohd Fahmi Mohamad Amran

Last modified: 2017-01-02


Augmented reality is hidden content, most commonly hidden behind marker images, that can be included in printed and film media, as long as the marker is displayed for a suitable length of time, in a steady position for an application to identify and analyze it. Depending on the on the content, the marker may have to remain visible. Using a mobile application, a mobile phone’s camera identifies and interprets a marker, often a black and white barcode image. The software analyses the marker and creates a virtual image overlay on the mobile phone’s screen, tied to the position of the camera. This means the app works with the camera to interpret the angles and distance the mobile phone is away from the marker. The scope of this research will involve people in the marketing unit as well as the group, which are the potential students. The use of augmented reality in a poster would be the best way to attract their attention and hopefully getting them register as a student with UNISEL. The cost of print could also be reduced with the use of augmented reality technology to promote UNISEL.



Augmented Reality, poster, FCSIT, UNISEL, promotion.


Fadhil Noer Afif, Ahmad Hoirul Basori & Nadzari Saari.   (2013). Vision-based Tracking Technology for Augmented Reality: A Survey. International Journal of Interactive Digital Media, Vol 1(1), 46-49.

Gervautz, M. and Schmalstieg, D. (2012). Anywhere Interfaces Using Handheld Augmented Reality. Computer, IEEE Computer Society Vol. 45, pp. 26-31.

Haag, J. (2013). Using Augmented Reality for Contextual Mobile Learning. Learning Solutions Magazine, eLearning Guild, USA.

Kim, Y. and Kim, W. (2014). Implementation of Augmented Reality System for Smartphone Advertisements. International Journal of Multimedia and Ubiquitous Engineering Vol.9, No.2, pp.385-392

Krevelen, van DWF & Poelman, R. (2010). A Survey of Augmented Reality Technologies, Applications and Limitations. Delft University of Technology, Netherlands. The International Journal of Virtual Reality, 9(2):1-20.

Nur Intan Adhani Muhamad Nazri & Dayang Rohaya Awang Rambli. (2014). Current Limitations and Opportunities in Mobile Augmented Reality Applications. Universiti Teknologi PETRONAS, Malaysia.

Ylinen, S. (2012). Consuming Augmented Reality Marketing – A Qualitative Study of User Experiences. Hanken School of Economics, Helsinki.

Zander, S., Chiu, C. & Sageder, G. (2012). A Computational Model for the Integration of Linked Data in Mobile Augmented Reality Applications. 8th International Conference on Semantic Systems, Austria.

Zollner, M., Becker, M. & Keil, J. (2010). Snapshot Augmented Reality – Augmented Photography. 11th International Symposium on Virtual Reality, Archeology and Cultural Heritage VAST, Germany.

Full Text: PDF